Innovation

We improve innovation effectiveness by incorporating insights into the motivations and unmet needs of the most profitable consumers throughout the innovation process.

Innovation Strategy
At the front end, we use proprietary consumer insights to help our clients identify white space opportunities and prioritize unmet consumer needs that should drive innovation strategies. We work with clients to align their existing innovation pipeline and resources with the most attractive opportunity areas that have the greatest expected return.

New Offer Optimization
We also help clients to improve the odds of new product success by developing, evaluating and optimizing new product and service concepts with target consumers. We identify not only what consumers want and are willing to pay for, but also the specific reasons why consumers are motivated to purchase.

By appropriately infusing consumer insights into the innovation processes, we are able to help clients more effectively grow through innovation and achieve a greater return on their R&D investments.

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