Consumer Insights, Segmentation and Economic Sizing

Our strength lies in combining a consumer-oriented lens of the market with economics so our clients can better identify and prioritize market opportunities.

Using rigorous qualitative and quantitative techniques, we build a proprietary and actionable understanding of consumers' needs for our clients. We translate deep insights into actionable consumer segments and quantify their economic potential. By understanding the revenue and profit potential for individual segments, we are able to prioritize which consumers and market opportunities require more or less resources and which provide the greatest return on investment.

This integrated insight, segmentation and economic fact base creates a compelling and proprietary view of the category, allowing clients to see new opportunities and develop actionable strategies to serve existing and attract new customers better than the competition.

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