Brand and Portfolio Optimization

By understanding different consumer needs in a marketplace and their associated economics, we help clients align their individual brands and overall portfolios with specific strategies and actions to accelerate profitable growth.

Brand Architecture
We identify strategic actions to align brand value propositions and a brand's product portfolio with current and future profitable marketplace opportunities.

Portfolio Management
By developing greater precision for each brand's role within a company's portfolio, we help companies better allocate and focus resources to maximize returns across their portfolio.

Buy vs. Build
We also advise on "buy vs. build" strategies to address valuable white space opportunities and gaps in the portfolio. We evaluate the consumer potential and economic attractiveness of extending a current brand equity to an adjacency as well as conduct strategic due diligence on prospective acquisition candidates.

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