At Nexus Advisors, we have a passion for using a consumer lens to identify category growth opportunities.

Below are some perspectives on how connecting consumer insights with economics can enable businesses to rethink their business models and to generate profitable growth.

Click to downloadPrecision Targeting & Activation to Win with Your Customer
Regardless of your political preferences, your business can be better off if you learn a few lessons from how the Obama campaign used advanced data analytics to win a close election.

Click to downloadKeep it Separated
The Deluxe Knowledge Quarterly

A consumer oriented perspective for how the concept of bank fees can be reinvented.

Click to downloadReplace Fee Income with Free Checking. Really

The demise of traditional free checking may finally provide the motivation for large financial institutions to deliver on the promise of a financial supermarket for consumers.

For press inquiries or to discuss any of these perspectives, please contact us at