Channel
Activation

Channel activation strategies help clients achieve profitable growth by deploying integrated, win-win strategies across the value chain.

We help clients tailor their growth plans into actionable retail strategies that align with the unique competencies of individual channel partners. By understanding the mix and motivations of consumers who shop at an individual retail location, we help our clients to cooperatively work with channel partners to best meet the needs of target consumers and to achieve profitable growth.

The application of this proprietary knowledge helps to position our clients as thought leaders in their industries and increases their ability to align with and to influence channel partners.

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